GoodFi is a not-for-profit educational platform which introduces users to decentralised finance. Working with the founders I initially created a range of illustrative styles that made sense for this industry. The team then selected one route which I used as a basis for a series of illustrations. The illustrations are paired with copy on their website. The themes were often abstract, so as well as the illustration my role involved brainstorming ways to communicate difficult themes in a succinct visual.