For parking app Just Park we created a simple one button driving game. The piece went viral on social which in turn led to coverage, 400+ links. We took statistics and combined it with the most exciting part of a driving test (the emergency stop) and tested the user’s reaction time to give age as an output. Age is a big motivator, this made the game addictive and shareable. View the campaign here. In collaboration with creative lead Mark Johnstone.