Social media video and PR stunt created for Interflora, who are one of the leading online florists in the UK. The goal was to increase brand awareness via social sharing. The social experiment was based around handing out 200 yellow roses on London Bridge and asking members of the public to pass them on, in the name of kindness. We filmed all the reactions and launched the video on World Kindness Day. View the campaign here.
• Most viewed video ever by Interflora at time of posting • 150k views on Facebook within the first week. • 273,070 people reacted • 79% of users watched over 50% of the video • Coverage in BT, Evening Standard, Metro, Life Buzz, The Florist